Individual Membership As a professional association operating in a public arena in which managing our reputation either as individuals or as organisations, is paramount MEPRA requires its members to adhere to the highest standards of ethical practise and professional competence. All members are duty-bound to act responsibly and to be accountable for their actions. 1. Advocacy and Honesty - A member shall: - Provide independent, objective counsel for clients or employers
- Promote the ethical, well-founded views of clients or employers
- Be honest and accurate in all communications - and act promptly to correct erroneous communications.
- Avoid deceptive practices
2. Balancing Openness and Privacy - A member shall: - Promote open communication in the public interest wherever possible.
- Respect the rights of others to have their say
- Be prepared to name clients or employers represented and the sponsors for causes and interests represented
- Safeguard the confidences and privacy rights of present, former and prospective clients and employers
3. Conflicts of Interest - A member shall: - Disclose promptly any existing or potential conflict of interest to affected clients or organisations
- Disclose any client or business interest in published or broadcast editorial work.
4. Law Abiding - A member shall: - Abide by the laws affecting the practice of public relations and the laws and regulations affecting the client.
5. Professionalism - A member shall: - Actively pursue personal professional development
- Explain realistically what public relations activities can accomplish.
- Counsel colleagues on ethical decision-making.
- Decline representation of clients or organisations that urge or require actions contrary to this code
- Not engage in irrelevant or unsubstantiated personal criticism.
By clicking the "Continue" button below and subsequently completing your online application you are confirming that the information you give is correct and that you agree to abide by the MEPRA Code of Conduct. |
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