ADEK Back To School

Action Global Communications

Abu Dhabi’s students were to return to school for academic year 2020/21. Some students had not been in a physical classroom setting since schools were forced to close in March 2020, and there was still a reluctance from some 25% of parents to send their children back to in-person learning. Action was tasked to devise and deliver a campaign to instill confidence in the range of reopening policies adopted by ADEK and its stakeholders. The campaign has widely been acknowledged as instrumental in bringing Abu Dhabi a step closer to a full recovery from the pandemic.