All things that Wizz: launching a new UAE airline during the COVID-19 pandemic

Wizz Air Four MENA

Wizz Air Abu Dhabi launched as a brand new national airline in the UAE in January 2021 following lengthy delays caused by the global pandemic. Launching during the worst global aviation crisis of all time, communications was critical in helping to instill traveller confidence as passengers attempt to navigate evolving travel guidelines. The communications campaign helped Wizz Air Abu Dhabi expand its flight roster to 32 destinations in less than 9 months and ramp up its operations from two operational aircraft to four by the end of this year.