Banking Beyond Digital
Weber Shandwick MENAT & Bank ABC
Weber Shandwick MENAT was tasked by Bank ABC to devise, promote and implement all communication elements for their annual hallmark event – the MEA Fintech Forum 2020. This included coordinating an integrated approach encompassing social media, public relations and creative support to maximize awareness and engagement for the event across the region and internationally, along with reaching out to key stakeholders at a time when the world was still dealing with the on-going effects of the COVID-19 pandemic.
The holistic campaign resulted in significant increase in share of voice for Bank ABC, strong positioning for the bank as a major player in the region’s fintech industry, great profiling for its senior management and other key influencers from partner organizations in the local, regional and international media, and created favorable engagement across the Bank’s social media platforms such as LinkedIn and Twitter.
