Dabur -Striking the right chord in the GCC market

Matrix Public Relations

Matrix PR was tasked with managing a complete 360-degree integrated campaign to unveil the brand’s partnership with celebrity Egyptian actress Heba Magdi as the brand ambassador for Dabur Amla Hair Oil and to create awareness about and trust in the brand.

The objectives were clear:

• Maximize brand visibility and awareness
• Increase social media engagement, activity, and presence
• Gain maximum exposure for the tie-up between the brand and Heba Magdi
• Increase sales for Dabur Amla Hair Oil

The agency designed a well-crafted 360-degree campaign that featured the brand’s first-ever GCC-wide virtual event. The strategy was well executed and resulted in 68 million impressions and 13 million views.