UAE Government Media Office

91,96% of UAE residents are mobile internet users, and 98% of them are active on social media.

We knew that if we gave them a visually powerful image, they would have the tools to share it.

So, during the first week of February, we made two mysterious ‘rock-like’ shapes appear in Dubai’s night sky and social media quickly picked up on it.

In only a few hours, the videos had taken the internet by storm, making the “Double Moon” phenomenon get covered by the media.

After the buzz built up, we made a government address via social media and the press revealing that the phenomenon was actually a projection of the Mars Moons, a sight seen by the UAE Probe in space. In the address, a government official invited everyone to tune into our live-stream and watch the UAE arrive in the red planet.