Red Havas

IT Cosmetics, one of the leading cosmetics brands in the US, is an innovation driven brand that creates products to empower women to feel their most confident self by. Their objective is to change the conversation about what is beautiful, owning the
territory of confidence by creating products in collaboration with dermatologists and plastic surgeons to develop problem-solving, skin-loving products that deliver real results. Already available in 20 countries worldwide, the brand’s aspiration was to enter the market by making a big buzz and proudly sharing with the region their innovation and belief that everyone is beautiful and deserves to feel the most self-confident.