Mastercard: Building the Cities of the Future
Weber Shandwick MENAT & Mastercard MEA
This campaign highlighting Smart Cities, successfully grabbed the attention of key government stakeholder audiences for Mastercard and further demonstrated the company’s position as a trusted partner, technology provider and policy advisor to governments in its digitization journey to transform the country that is underpinned by a smart economy.
The campaign also served as a strong proof point to Mastercard’s commitment in understanding consumer sentiment on a grassroots level by commissioning a survey that dug deep into the desires and ambitions of UAE residents. The results of this survey strongly resonated with consumer audiences and also served as a discussion point for Mastercard’s ongoing communications based activities on Smart Cities.
Weber Shandwick MENAT helped Mastercard’s comms team on this journey.