New Normal, Same Cancer
Hill+Knowlton Strategies with AstraZeneca
In 2020, cancer diagnoses had fallen by approximately 40%. H+K partnered with AstraZeneca to launch an integrated campaign in the UAE – called New Normal, Same Cancer – focused on getting people back to cancer care during the pandemic.
A sustained campaign throughout the year, we focused on driving awareness of the other ‘big C’ (Cancer) during a time where COVID-19 dominated the conversation. Through this campaign (to date), we had a reach over 6.7 million people in the UAE on social media alone, as well as increased patient footfall in clinics in the UAE.