Proactive Reputation Management


Against the background of Katerra’s United States and Cayman Island affiliates to file for relief under Chapter 11 of the US Bankruptcy Code, the company needed to reassure the market that this decision did not include or impact international affiliates, such as Katerra Saudi Arabia.
It was crucial to separate Katerra Saudi Arabia from the international news and reinforce the local message of ‘business-as-usual’. Building on the strong localized communications platform we had created for the company in the KSA, we were able to respond and successfully contain any potential negative ramifications on Katerra’s reputation with our proactive PR campaign.