Reaching a billion people in 30 days: The 12th Annual ASDA’A BCW Arab Youth Survey 2020


The 12th edition of the ASDA’A BCW Arab Youth Survey in 2020 was the largest, covering 4,000 young Arabs aged 18 to 24 in 50 cities across17 nations and territories in the Middle East and North Africa region. The face-to-face interviews helped uncover fresh insights on subjects such as government corruption, migration, religion, jobs, education, personal debt and gender rights. It was also the first study on the impact of the COVID-19 pandemic on Arab society. The findings made headlines: They were shared by world leaders, covered by Tier 1 global media, created online buzz, and reached over a billion people in 61 nations in 16 languages in just 30 days during October 2020. The findings continue to be quoted by global think-tanks and media