Seizing the Opportunity of Connected Payments


Now is a significant moment for the Middle East’s digital commerce market. Fragmented payment infrastructure and underdeveloped regulations have traditionally hampered efforts to build cohesive online marketplaces. With cash-centric countries pressed to convert to digital payments, the pandemic spurred nothing short of a payments revolution. We have sought to capture that moment and imbue it with actionable insight for the future., ASDA’A BCW and its wholly-owned research subsidiary PSB Middle East, thus delivered the inaugural Connected Payments: Seizing Opportunity in MENA and Pakistan report; a 360-degree view across consumers, merchants, schemes, and payments providers about what it takes to turn payments into a strategic advantage in this incredibly dynamic region.