2021 MEPRA Awards Finalists - Middle East Public Relations Association

The finalists for the 2021 MEPRA Awards have been revealed!
More than 88 organisations have been shortlisted to win across 56 categories, making it our largest Awards yet!

Only the top ten in each category, which received over the 70% scoring threshold, made it to the shortlist. Finalists will be awarded Gold, Silver or Bronze during the MEPRA Awards Ceremony on Wednesday, 24th November 2021.

To celebrate MEPRA’s 20th anniversary, this year’s awards also features a People’s Choice Best Middle East Campaign for the last 20 years’ category, which provides the public the opportunity to vote and select the overall winner from ten finalists. Vote for the winner here.

Download the full list of finalists here.

If you have been shortlisted, download our finalist social card here and spread the word!

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Bronze Winner

The Trust Equation

Gambit Communications & Swissquote

PR is not about being the biggest or richest, it’s about having something of value to say. This is the story of how we used valuable information to

Gold Winner

#ChooseWordsWisely

Hill+Knowlton Strategies with Instagram

In the wake of Egypt’s escalating cyberbullying incidents on social media, Instagram launched a digital-first awareness campaign alongside leading E

Bronze Winner

#MoveForwardwithBayer

ASDA'A BCW

A digital-first, creative and integrated campaign for global pharmaceutical leader Bayer to attract young Saudis to be part of its workforce by ASDA�

Gold Winner

Adidas Beyond the Surface

Red Havas

The world’s 1st-swimmable-billboard was made to encourage women to become ambassadors of adidas’s new inclusive swimwear collection, irrespective

Gold Winner

Welcome to the Kitchen Challenge

Weber Shandwick MENAT & McDonald's Kuwait

After the first-ever McDonald’s Kuwait national employment campaign got a conversation going, Weber Shandwick MENAT scaled up 'the challenge', boost

Silver Winner

Energy Week

Siemens Energy in the Middle East

Energy Week - A Siemens Energy fully fledged In House Virtual Event - born out of the pandemic in a crucial time in Siemens Energy history. A time wh

Gold Winner

Launching the region’s largest digital art centre – Infinity des Lumières

Red Havas

Set to open in summer 2021, IDL was brought to Dubai in partnership with Culturespaces -the organization behind the famous Atelier des Lumières in Pa

Silver Winner

Taa Marbouta

Memac Ogilvy

Memac Ogilvy and GWP executed a coordinated effort to deliver Taa Marbouta — a campaign that would o unite the industry and address the issue of gen

Gold Winner

The clean electricity era

Emirates Nuclear Energy Corporation and Four MENA

2021 is the year that the UAE’s nuclear energy programme transitioned from development of the Barakah Plant to generating clean electricity for UAE�

Gold Winner

Mastercard: Passion for a Priceless Planet

Weber Shandwick MENAT & Mastercard MEA

Mastercard and Weber Shandwick MENAT increased the share of voice around the Priceless Planet Coalition, enhancing conversations about the brand’s s

Silver Winner

Gulf Bank – Communicating like a partner, not a bank

BPG

Gulf Bank made a promise to support the success & ambitions of its customers. By consistently delivering on this promise through communication, produc

Silver Winner

Dabur -Striking the right chord in the GCC market

Matrix Public Relations

With a well-crafted campaign and a keen understanding of the GCC market, Matrix PR helped Dabur raise its profile with over 68 million impressions and

Gold Winner

Seeroo Fi Al Ardh

Memac Ogilvy

Using a novel form of story-telling to bring to life an unusual physical art installation housed at Qatar Foundation, the final artwork of a controve

Gold Winner

Empowering women in their fearless pursuit of beauty

Matrix Public Relations

In a world that amplifies insecurity through beauty, consumers just want to feel reassured and confident. How did Kaya play its role in empowering con

Silver Winner

Saving our Perfect Planet with BBC Earth

Gambit Communications & BBC Studios

This is the story of how we used empathetic and genuine discourse to spark a conversation around the future of our planet, and our role in creating im

Gold Winner

The Google Cook-Off

Weber Shandwick MENAT & Google MENA

Google Search brings recipes from around the world to users’ fingertips. To highlight how Google Search helps people in their day-to-day lives, Webe

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2021 MEPRA Awards Sponsors