2021 MEPRA Awards Finalists - Middle East Public Relations Association

The finalists for the 2021 MEPRA Awards have been revealed!
More than 88 organisations have been shortlisted to win across 56 categories, making it our largest Awards yet!

Only the top ten in each category, which received over the 70% scoring threshold, made it to the shortlist. Finalists will be awarded Gold, Silver or Bronze during the MEPRA Awards Ceremony on Wednesday, 24th November 2021.

To celebrate MEPRA’s 20th anniversary, this year’s awards also features a People’s Choice Best Middle East Campaign for the last 20 years’ category, which provides the public the opportunity to vote and select the overall winner from ten finalists. Vote for the winner here.

Download the full list of finalists here.

If you have been shortlisted, download our finalist social card here and spread the word!

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Gold Winner

Mastercard: Priceless Together

Mastercard MEA

Mastercard MEA developed ‘Priceless Together’ a comprehensive and integrated people strategy brought to life though a creative and human-centered

Silver Winner

#MoveForwardwithBayer

ASDA'A BCW

A digital-first, creative and integrated campaign for global pharmaceutical leader Bayer to attract young Saudis to be part of its workforce by ASDA�

Bronze Winner

CHANGE THE STORY

Emirates Airline Festival of Literature with Four MENA

Emirates Airline Festival of Literature is one of the world’s leading literary events. In July 2020, the Festival would return in a hybrid format, i

Gold Winner

Mastercard: Smarter, Bigger, Bolder

Weber Shandwick MENAT & Mastercard MEA

During the past year, effective communications have played a key role in positioning Mastercard as a multi-faceted technology company, moving it away

Gold Winner

#ChooseWordsWisely

Hill+Knowlton Strategies with Instagram

In the wake of Egypt’s escalating cyberbullying incidents on social media, Instagram launched a digital-first awareness campaign alongside leading E

Gold Winner

The Pocket Rocket Takes Centre Stage

Gambit Communications & Abarth

This is the story of how a small car with a small budget took on the big boys using an integrated grassroots comms strategy to organically generate hu

Gold Winner

Adapting UOWD’s Education Model in the Age of the Pandemic

APCO Worldwide

The COVID-19 pandemic has posed unprecedented challenges to the learning and education sector. APCO was appointed by University of Wollongong in Dubai

Bronze Winner

What You Don’t See

Memac Ogilvy

In a time of uncertainty, companies around the globe faced numerous challenges. That being said, AstraZeneca prioritized the wellbeing of their employ

Bronze Winner

Adidas Beyond the Surface

Red Havas

The world’s 1st-swimmable-billboard was made to encourage women to become ambassadors of adidas’s new inclusive swimwear collection, irrespective

Gold Winner

Introducing the Portofino M to the Middle East

Gambit Communications and Ferrari Middle East

This is the story of how we created anticipation and excitement around a luxury car launch, selling out it’s allocations for a full year in advance,

Silver Winner

Welcome to the Kitchen Challenge

Weber Shandwick MENAT & McDonald's Kuwait

After the first-ever McDonald’s Kuwait national employment campaign got a conversation going, Weber Shandwick MENAT scaled up 'the challenge', boost

Silver Winner

#MonthofGood

Hill+Knowlton Strategies with Facebook Inc.

Meta’s first-ever global, cross-app Ramadan campaign was delivered by Hill+Knowlton Strategies to connect millions of people by leveraging the combi

Bronze Winner

The Trust Equation

Gambit Communications & Swissquote

PR is not about being the biggest or richest, it’s about having something of value to say. This is the story of how we used valuable information to

Gold Winner

Adidas Beyond the Surface

Red HavasGok

The world’s 1st-swimmable-billboard was made to encourage women to become ambassadors of adidas’s new inclusive swimwear collection, irrespective

Silver Winner

The Official SUV of Action: The All-New Chevrolet Tahoe

Weber Shandwick MENAT & Chevrolet Middle East

Repositioning the all-new Chevrolet Tahoe from a family SUV into the Official SUV of Action, perfect for young adventurers, Weber Shandwick MENAT ampl

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2021 MEPRA Awards Sponsors