The Global Alliance for PR and Communication Management is the confederation of the world's major PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance works on the cooperative efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in Public Relations and Communication Management, this Alliance works to enhance the influence of the industry among its constituents around the world. The Global Alliance for Public Relations and Communication Management is a non-profit organization registered in Switzerland.

Vision

“Leading the PR Profession Globally” is the motto of our association, as the Global Alliance intends not only to embrace the value of diversity within the PR profession but also focus on common principles within the profession." John Palucek - Chair “Generic principles with specific applications” has been presented as the philosophy for a Global approach to Public Relations.

The Global Alliance agrees with this approach and intends keep cooperating with its members to bring more generic principles to the Public Relations profession while also helping the global PR community become aware of specific applications.

Mission

The mission of the Global Alliance is:

Working mostly by projects, the Global Alliance has a cooperative nature and its deliverables are made by outstanding association’s leaders and professionals who commit themselves to the profession engaging in teamwork.

The Global Alliance seeks to increase the professionalism at several levels. By supporting its member associations, the GA commits to a better professionalism in serving the professionals’ interests and by promoting standards and guidelines, it also gives a positive contribute to overall professionalism in the practice of communication management and to its credibility.

The Global Alliance is at the forefront of the representation of PR and communication management as a profession in which the importance of ethical behaviors is unquestionable. The development of a Global Protocol on Ethics for Public Relations and the requirement that all GA members ratify it demonstrates a powerful commitment with Integrity as a professional value and it offers a valuable resource to national associations.

The Global Alliance is committed to produce changes through innovation. The new on-line infrastructure for developing projects and services and for making our knowledge available is contributing to the development of a worldwide community which is shaping the future of our profession.

Believing that a fundamental trait of communication management is to make organizations more able to dialogue and understand the environment in which they operate, the Global Alliance thrives to reach out to PR leaders as well as to leaders from other fields of professional practice to increase their awareness of PR and communication management and to engage in fruitful and positive relationships with them.

The Global Alliance for Public Relations and Communication Management is a non-profit organisation registered in the United Kingdom.