Measurement & Evaluation Workshop (9am to 12 noon)
Learners will be able to:
- Apply Barcelona Principles of communication measurement
- Develop strategic communication plans within the context of best-practice communication measurement & evaluation
- Draft a communication measurement & evaluation program
Your Trainer: Ross Bethell
With more than 16 years of career experience from Canada, Europe and the Middle East, Ross has been based in Dubai since 2007.
Ross started his career in Calgary Canada, before moving to the UK where he focused on oil & gas/mining sectors — advising companies on pre and post-IPO communications and investor relations, crisis communications and media relations. More recently in the Middle East Ross has managed communication programs for Majid Al Futtaim, EmiratesNBD, Mubadala, Tabreed and Barlcays Bank.
He also has more than eight years of communication training, coaching and lecturing experience including lecturing in the UK, Bosnia, Croatia and Slovenia, and in Dubai at Zayed University, Higher Colleges of Technology and training for PinnaclePR.
His credentials include a Bachelor of Applied Communications and an MSc in Corporate Communications specializing in communication measurement & evaluation.
Middlesex University, Dubai Knowledge Village, Block 16, Board (3rd floor)
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