The ‘Barcelona Declaration of Research Principles' - a global standard for the measurement of communications programmes - were created at the 2nd European Summit on Measurement after the leaders of five global PR and measurement and evaluation bodies and 200 delegates voted overwhelmingly to adopt seven key principles.
The Summit was organized by the Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations.
The ‘Barcelona Declaration of Research Principles' are:
1. Importance of Goal Setting and Measurement
2. Measuring the Effect on Outcomes is Preferred to Measuring Outputs
3. The Effect on Business Results Can and Should Be Measured Where Possible
4. Media Measurement Requires Quantity and Quality
5. AVEs are not the Value of Public Relations
6. Social Media Can and Should be Measured
7. Transparency and Replicability are Paramount to Sound Measurement
AMEC brought five global organisations - the Global Alliance, IPR Measurement Commission, AMEC, PRSA and ICCO - together for the Declaration debate.
The final draft is posted on this website for you to download - click here to download.