The Middle East Public Relations Association was formed in 2001 by a group of PR agencies that sought to raise awareness of the discipline to a broader audience and to set themselves apart from the market by their adherence to international standards and ethics.

MEPRA continues to uphold such standards for its registered agency members by requiring them to sign a code of practise on an annual basis.

Any agency that fails to sign the Code has their membership suspended.

The current agency members represent the best of those operating in the UAE and broader Gulf region - both small and large. Many have several offices and provide services across the PR spectrum.

For the purposes of defining a PR agency MEPRA has adopted the definition as developed by the Council of Public Relation Firms USA (see separate article for more detail). Essentially a registered agency has more than 51 per cent of its gross income from core public relations consulting and related public relations capabilities when they directly support the core capabilities. These include a wide range of both strategic and tactical services.

Small agencies

Small agencies AED 3750.00 (1 to 10 employees)

  • Access to MEPRA research documents
  • Networking opportunities for members, media and other public relations professionals
  • Ability to seek and share market intelligence through the MEPRA membership network
  • Access to exclusive resource - benchmark surveys, salary information or the pursuit of career opportunities via the MEPRA membership network
  • Participation in MEPRA’s on-going programme to raise awareness of PR, increase recognition for the regional public relations industry and enhance profitability and benefits for its members
  • Use of MEPRA logo on agencies’ collateral/website
  • Invite to RAG only networking and educational events throughout the year, with two complimentary spaces at each event
  • Access to the recruitment and vacancy posting section of the MEPRA website
  • Full company profile and contact details made available on the MEPRA website

3750.00 AED

 

Medium agencies

Medium agencies AED 7500.00 (11 to 40 employees)

  • Access to MEPRA research documents
  • Networking opportunities for members, media and other public relations professionals
  • Ability to seek and share market intelligence through the MEPRA membership network
  • Access to exclusive resource - benchmark surveys, salary information or the pursuit of career opportunities via the MEPRA membership network
  • One - five complimentary MEPRA memberships (depending on size of agency)
  • Use of MEPRA logo on agencies’ collateral/website
  • Invite to RAG only networking and educational events throughout the year, with two complimentary spaces at each event
  • Access to the recruitment and vacancy posting section of the MEPRA website
  • Full company profile and contact details made available on the MEPRA website

7500.00 AED

 

Large agencies

Large agencies AED 15000.00 (41+ employees)

  • Access to MEPRA research documents
  • Networking opportunities for members, media and other public relations professionals
  • Ability to seek and share market intelligence through the MEPRA membership network
  • Access to exclusive resource - benchmark surveys, salary information or the pursuit of career opportunities via the MEPRA membership network
  • One - five complimentary MEPRA memberships (depending on size of agency)
  • Use of MEPRA logo on agencies’ collateral/website
  • Invite to RAG only networking and educational events throughout the year, with two complimentary spaces at each event
  • Access to the recruitment and vacancy posting section of the MEPRA website
  • Exclusive access to job vacancies/CV board

15000.00 AED