B-Hive Middle East; Nurturing the UAE's creative and communications talent.
WIN a 2-month internship + $250!
Check out the 2013 B-Hive Brief
The Brief 2013
Deadline for submitting your Big Ideas is Thursday 28th February 2013.
The B-Hive Middle East Competition can help students get a head start to finding their dream job in their field of study, whether that's in Marketing, Public Relations, Digital, Graphic Design or Advertising.
Supported by some of the country's coolest agencies and big brands, this is an opportunity for them to develop a campaign and present it to the industry's leading PR, Marketing & Creative professionals. The wining team will walk away with a coveted 2-month internship!
Here is how it works:
MEPRA will issue a campaign brief. Students can either enter themselves or get a team of up to five people together to submit an entry and pitch their idea to a panel of experts.
For more information, please check out this year's brief:
Testimonial from Kajal Ramchandani at Middlesex University (Winner of B-Hive 2012)
Internship company – gyro
B-Hive is a competition that provides a platform for students of PR, advertising, marketing, business, graphic designing and digital to win internships with local leading agencies or in-house teams. To be a part of this competition, four friends and I thought to form a team and come up with a brilliant big idea. My team included Janavi Hamlai, Dilkash Zaidi, Maryam Usman, Hassan Sheikh and myself from Middlesex University Dubai. Our big idea was ‘Let’s bring our hands together’, which aspired to promote nationalism and athletic pride, the notion of being fit and encourage support for the UAE Olympics team. Events, advertising, logistics, PR, sponsors and costs were taken into consideration while planning the execution of the big idea.
Our ‘big idea’ won us a two-month internship in one of its partner companies, as per our choice. I chose to intern at gyro – an advertising agency in Dubai, having branches in different parts of the world including North America, London and Singapore. Like every advertising agency, gyro too is divided into- accountants and creatives. They have the ‘gyro ignition method’ which involves the team to discuss challenges and come up with the best solutions for them.
As a student, I always wanted to know how an advertising agency operated and gyro enhanced my understanding of it. Right from coming up with a solution to running a successful advertising campaign was handled by gyro. I got an insight of the work life of an advertising practitioner and learn a lot about the many things involved in an advertising agency. I also got the opportunity to attend few internal meetings which were like fountain of knowledge for me. It was a really good exercise to be a part of their brainstorming session and get to think from an advertising practitioner’s point of view. There were times when the tasks given were not as interesting as expected. Unfortunately, due to an emergency, I had to complete my internship after three weeks and fly out of town.
Positive points of my internship:
1) Abundance of knowledge.
2) Good work ambience.
3) Reimbursement of food and transport expenses.
I am highly obliged to have taken part in the B-Hive Middle East competition and win an opportunity to get this kind of an exposure. I am looking forward to participate for the coming year as well!
Testimonial from Maryam Usman, Middlesex University (Winner of B-Hive 2012)
The Competition: I thought the competition was a great opportunity for testing our communication skills. It created a strong realistic and practical base that I as a student got to work with. Working on the pitch, I realised how important it was to keep an eye out for all the different things going on in the world, being culturally sensitive, think from a 3rd persons perspective and more - just as a professional would. The lineup for companies up for placement was nothing less than excellent to say the least.
The internship experience : I interned at Edelman in Dubai Media City for a month (originally 2 but cut down for health concerns). I had heard a lot about internships being all about sitting and observing and photocopying and stapling papers, but my experience was much more professional than that. I worked on real inquiries and learnt a lot about the working environment in Dubai and what the scope for PR was. The people at Edelman were fantastic to say the least, always ready to help and help me learn more. I worked and developed my research skills as I learnt to operate a few great softwares that made me knowledgeable of so many other industries. If I can I would love to continue my tenure with Edelman for the month that I couldn't and gain more knowledge.
I definitely enjoyed the programme from start to end and would love to participate again.
Thank you for the opportunity.
