As with any professional association, any member of MEPRA whether individual or agency signs up to a Code of Conduct and/or a Code of Practice (agency) both of which are posted below for ease of access. The Association expects all membes to abide by the code which they sign up to on registration of membership and are then periodically renewed.
Individual Code of Conduct
1. Advocacy and Honesty
A member shall:
i. Provide independent, objective counsel for clients or employers
ii. Promote the ethical, well-founded views of clients or employers
iii. Be honest and accurate in all communications - and act promptly to correct erroneous communications.
iv. Avoid deceptive practices
2. Balancing Openness and Privacy
A member shall:
i. Promote open communication in the public interest wherever possible.
ii. Respect the rights of others to have their say
iii. Be prepared to name clients or employers represented and the sponsors for causes and interests represented
iv. Safeguard the confidences and privacy rights of present, former and prospective clients and employers
3. Conflicts of Interest
A member shall:
i. Disclose promptly any existing or potential conflict of interest to affected clients or organisations
ii. Disclose any client or business interest in published or broadcast editorial work.
4. Law Abiding
A member shall:
i. Abide by the laws affecting the practice of public relations and the laws and regulations affecting the client.
5. Professionalism
A member shall:
i. Actively pursue personal professional development
ii. Explain realistically what public relations activities can accomplish.
iii. Counsel colleagues on ethical decision-making.
iv. Decline representation of clients or organisations that urge or require actions contrary to this code
v. Not engage in irrelevant or unsubstantiated personal criticism.