ISOC Professional Training LLC, 605 Building 4 Emaar Business Park, The Greens, Dubai, Dubai
AED4,200 for MEPRA Member AED7,950 for Non-memberRegister now
You will be encouraged to challenge both what you already believe and what you may have been told about what constitutes an effective approach to social media. You will learn practical techniques to harness the latest online platforms and trends for strategic impact. You will learn how to ensure that activity creates measurable value, rather than simply using tools or creating engagement.
This course covers the following modules:
- New social media channels
- Social media integration: aligning online and offline strategies
- Content creation for social media
- Managing social media teams
- Extended applications of social media
- Community engagement in social media
- Event management in social media
- Tracking return on investment in social media
New social media channels
This module covers the latest innovations, updates and arrivals in social media channels.
- Best practice
- Practical workshops
Social media integration
This module covers how in practice to align online and offline communication strategies so that they complement and reinforce each other.
- How to integrate social media strategy
- Presentation of case studies and structured discussion
- Social media style guide
Content creation for social media
This module covers social media content creation from both strategic and operational perspectives.
- Visual content
- Graphic creation tools
Managing social media teams
This module covers how to design and lead an efective team of social media communication professionals.
- Team structures
- Team qualities
- Team roles
- Managing social media teams
- Collaboration tools
Extended applications of social media
This module covers non-core features of social media platforms that can create useful engagement.
- Conducting research and development in social media
- Online survey tools
- Taking online offline: meetups and events
- Social media for internal communications
Community engagement in social media
This module covers how to identify and interact with existing online communities.
- Working with influencers
- Social media communities
Event management in social media
This module covers how to manage online events in a way that generates reputational value for an organisation.
- Integrated events
- Social media competitions
Tracking return on investment in social media
This module covers how to measure the impact of social media engagement activities.
- Measurement tools
- Targeting options
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.
To enrol in this course, please register online or email firstname.lastname@example.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Please note that there are no cancellations & refund upon confirmation.
Location of event:
ISOC Professional Training LLC
605 Building 4
Emaar Business Park, The Greens
PO Box 185486, Dubai, UAE