REMAP: How to Brief Your Agency & Write the Perfect Tender Brief

If your role involves marketing communications, then briefing an agency is one of the most important things you do. How you brief determines what you get back. When tendering for new business the briefing you give as a potential client is crucial in ensuring you select the agency that best matches your requirements.

Training Workshops#MEPRAAcademy
9 days left

AED450 for Members rate
AED550 for Non Members rate

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If your role involves marketing communications then briefing an agency is one of the most important things you do. How you brief determines what you get back. When tendering for new business  the briefing you give as a potential client is crucial in ensuring you select the agency that best matches your requirements.

Deema Kingsmill-Moore has worked on both sides of the fences so its no wonder when Marriott International released their tender brief they were commended on the process. Through this workshop, Deema will uncover her secrets to writing the perfect brief to get the best out of an agency’s response.

Facilitator: Deema Kingsmill-Moore began her career with Marriott International in 2012, when she joined as Director of PR for the Middle East and Africa region. She was responsible for managing Marriott International’s corporate reputation across the region, strategic planning of opportunities in media and speaker panels to raise the company profile. She has worked on localisation and implementation of global initiatives across the continent for both brand and corporate, as well as running the continent’s social media channels, crisis communication and CSR programmes.

Previously, Deema spent 18 years working in PR and communications in Jordan, Egypt and the UAE, where she most recently spent 8 years with Hill & Knowlton working on consumer, CSR and hospitality accounts, as well as running training workshops for both clients and staff.
Deema is a Jordanian national, and graduated from Schiller International University in Heidelberg, Germany. She lives in Dubai with her husband and two children, and enjoys being outdoors, travelling, the beach and reading.

Training Level: Intermediate – Advanced

To register in this workshop, please register here
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920
Please note that there are no cancellations & refund upon confirmation.

Registration Fees:
Member  Price: AED 450
Non-Member Price AED 550

Event details:
Date: 27th November, 2018
Time: 10.00am – 12.00pm
Location of event:
Intercontinental Hotel Dubai Marina, Dubai, UAE
click here for location map

For the complete details of this event, please head to http://www.remapxmepra.com/remasterxmepra/

Agenda and speakers

  • 11/27/18 10:00 - 11/27/18 12:00

    Deema Kingsmill-Moore
    PR Director MEA, Marriott International

Register now

Ticket Type Price Spaces
Members rate AED450.00
Non Members rate AED550.00