Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2024 MEPRA Awards.
Arabian Leopard
2023 MEPRA Awards Winner
Gold – Best Non-profit / Humanitarian / Charitable Campaign
Gold – Best Government Communications & Public Affairs Campaign
Submitted by
Burson with the Royal Commission for AlUla
About the Campaign: Arabian Leopard
The Royal Commission for AlUla (RCU) and Burson orchestrated an exceptional government communications and public affairs campaign. Their mission: secure UN recognition for the International Day of the Arabian Leopard, spotlighting this Critically Endangered species and Saudi Arabia’s conservation endeavors. The strategy, rooted in research, encompassed diverse aspects like advocacy, environmental goals alignment, national pride, regional collaboration, and global engagement. Results were extraordinary with a 95% media coverage increase, reaching 7.8 billion and generating $44.8 million in advertising value. UN approval arrived six months ahead of schedule on June 12, 2023, marking a historic moment in conservation and public affairs.
Presented by
Siobhan Graham, Regional Director at Burson
Location
This is a virtual session hosted on Zoom.
Date & Timings
Wednesday 04 September 2024 ⋅ 12:30 pm – 1:30pm (Gulf Standard Time)
Accreditation
This workshop provides 5 CPD points for CIPR account.