Case in Point: Expo 2020 Dubai – Bringing the World Together for People & Planet

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2023 MEPRA Awards.

Case Study Workshop
23 days left

AED0 for MEPRA Members (Free)

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As the UAE’s biggest global event arrived and following a four-year relationship that saw an embedded team witness Expo rise from the desert, Ogilvy was proud to be tasked with bringing the Expo story of collective action to the world.

2022 MEPRA Award Winner for

Best Campaign in UAE (Gold Winner)

Presented by

Lucy Davies & Sarah Edwards, Memac Ogilvy

Lucy Davies is a Senior Account Director at Ogilvy.

Lucy began her career in communications in 2010, with a focus initially in broadcast media communications across radio, TV and online media. Clients encompassed FMCG, corporate, beauty, health, F&B, retail and tourism accounts both in the UK and internationally, including L’Oreal, Santander Bank, Legoland and Marks & Spencer, amongst others.

Lucy joined Memac Ogilvy in September 2019, managing international media relations and strategic counsel for Expo 2020 Dubai. She now manages a team of six and oversees seven client accounts focused on corporate, finance and tech businesses.

Lucy holds a Bachelors Degree in English and American Studies from the University of Nottingham (UK) and University of California, Santa Barbara (US).  She also holds the PRCA Advanced Level Certificate, the UK’s highest level industry qualification, in which she achieved a Distinction.

Sarah Edwards is a Business Director of Public Relations at Ogilvy.

Sarah is a seasoned communications professional with up to 15 years of industry experience, helping local, regional and international brands and organisations to build and protect their reputation – taking on complex briefs that span multiple geographies and stakeholders, with experience in developing integrated campaigns that impact the bottom line. 

Sarah began her career in London, working with an independent creative PR agency on brands that span lifestyle, entertainment, and tourism, before joining Ogilvy in early 2010. Since, Sarah has lived and worked in London, Hong Kong, Shanghai, and Dubai, and has overseen several of Ogilvy’s largest global relationships – the likes of Huawei Technologies, British Airways and, most recently, Expo 2020 Dubai. 

Her experience extends to in-house Employee Engagement and Corporate Communications, having overseen Ogilvy’s own visibility and positioning in Asia Pacific, acting as Regional Corporate Communications Director. During which time, Sarah was awarded PR Week’s Young PR Professional of the Year. 

Today, as Business Director, based in Ogilvy’s Dubai offices, Sarah leads the Public Relations practice for the UAE – growing and nurturing talent to collectively deliver on strategic and creative solutions that drive true business value for clients. 

Sarah is UK-born and holds a Bachelor of Arts degree in Psychology from Royal Holloway, University of London, as well as a CIPR marketing qualification.

Date & Timings

19th April 2023, 12:30pm – 1:30pm GST

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