CASE IN POINT: Gifting Lives with ‘Hayat’

Find out what makes an award winning campaign with one of our top winners from the 2023 MEPRA Awards!

132 days left

AED0 for MEPRA Members
AED0 for MEPRA Non-members

Register now

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2024 MEPRA Awards.

Gifting Lives with ‘Hayat’

2023 MEPRA Awards Winner

Gold – Best Healthcare Campaign
Gold – Best Launch/ Live Event / Stunt
Bronze – Best Use of Influencer or Brand Ambassador

Submitted by

Weber Shandwick MENAT and Department of Health Abu Dhabi

About the Campaign: Gifting Lives with ‘Hayat’

Talking about what comes after death can appear morbid, and as such the topic of donating your organs doesn’t come up often. The Department of Health – Abu Dhabi launched the ‘Hayat’ organ donation program in Abu Dhabi to showcase how donation can save the lives of transplant patients across the UAE.

Together with Weber Shandwick, the Department of Health aimed to ignite engagement, inspire conversation and shape a healthier, more compassionate society.

“Hayat” became more than a campaign – it evolved into a movement. Besides an uptake in registrations, the subject of organ donation broke stereotypical taboos and has since enjoyed substantial visibility across both social and traditional media platforms. One year post-launch, the number of registered organ donors have tripled and 617 life-saving organs have been transplanted.

Presented by

Noor Kalouti, Associate Director Digital, Weber Shandwick MENAT
David Willett, Head of Digtial, Weber Shandwick MENAT


This is a virtual session hosted on Zoom.

Date & Timings

Wednesday 10 Jul 2024 ⋅ 12:30 pm – 1:30pm (Gulf Standard Time)


This workshop provides 5 CPD points for CIPR account.

Register now

Ticket Type Spaces
MEPRA Members
MEPRA Non-members