What makes an award winning campaign: Case in Point

Join us for an informal breakfast seminar open to PR professionals of all levels, hosted by some of our top award winners from the 2019 MEPRA Awards. They will share their secrets on the success and impact of their campaigns.

Training Workshops#MEPRAConnect
41 days left

Media One Hotel, Plot No.1 Al Falak St - Dubai, Dubai

AED0 for MEPRA Members' Fee

Register now

Find out what makes an award wining campaign with three of our top winners from the 2019 MEPRA Awards!

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2020 MEPRA Awards.


Four Communications Group will deliver a presentation on their multi-award winning campaign ‘X marks the spot’ an integrated communications campaign to launch the new DXB brand – one that signifies Dubai Airports’ transition from airport operator to a consumer led company and transforms DXB into a destination of culture, food, music and art.





Edelman will deliver a presentation on their multi-award winning campaign ‘The unluckiest traveler campaign: #RSATRAVELPHOTOFAILS’, research revealed that taking photos is a top priority for UAE travelers. RSA asked consumers to share their travel photo fails and then educated them on the benefits of travel insurance, pointing out how they can avoid travel mishaps.






ASDA’A BCW will deliver a presentation on their multi-award winning campaign ‘Ford Warriors in Pink 2018: Stories of Courage’, which is an annual initiative targeting behavioral change by identifying breast cancer survivors, empowering them to share their stories about coping with breast cancer, and helping to spread the importance of early detection.






Registrations close 18th February 2020

08:30am – 11:00am


Media One Hotel. Room location will be provided once your registration has been confirmed.


MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.


This is a free course, exclusive to members. To enrol, please register online or email community@mepra.org
For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920
Please be advised that refreshments are paid for in advance and if you find that you are unable to attend,
we kindly ask to let us know on receiving final confirmation by email one week in advance of the event.

If you would like to book more than one space for this event, please send your full name and email address to community@mepra.org Event allocation is dependent on membership level and availability and is at the discretion of MEPRA.

Agenda and speakers

  • 3/31/20 8:30 - 3/31/20 9:00
    Breakfast Networking Session

  • 3/31/20 9:00 - 3/31/20 9:40
    X Marks the spot

    Mohaned Lafi
    Associate Director, Four Communications Group
  • 3/31/20 9:40 - 3/2/20 10:20
    The unluckiest traveler campaign: #RSATRAVELPHOTOFAILS

    Nadine Mazraani
    Account Director, Edelman Middle East
  • 3/31/20 10:20 - 3/31/20 11:00
    Ford Warriors in Pink 2018: Stories of Courage

    Stephanie Tasrini
    Account Director, consumer & healthcare, ASDA'A BCW

Register now