MEPRA Academy: Exhibition PR 101

If you work in the exhibition space or you’re a PR professional who represents exhibitors at one of the many international trade shows in the UAE, you will understand how difficult it can be to make an impact amongst hundreds of brands all competing for the same foot traffic and media attention. This training course will guide you on how to produce the best PR results as an exhibitor, gain media coverage and leave a memorable impression on your audience. This course is applicable to PR professionals working in the exhibition space or exhibitors who would like to learn how to make an impact through PR.

95 days left

Radisson Blu Hotel Dubai Media City, Dubai Media City, Dubai UAE

AED1,500 for Members
AED2,500 for Non-Members Ticket

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Exhibiting at a trade show or event is a great way to highlight your organisation, create awareness of new services, enhance reputation and sell products. Exhibitions can produce excellent PR results for an organisation if you make use of all the opportunities they present.

MEPRA Academy is offering a training course that will guide exhibitors on how to cut through the clutter by developing a clear PR strategy, understanding the media landscape and learning how to present an organisation’s story to gain media interest and leave a lasting impression on its audience.

Hosted in partnership with dmg events, which organises more than 50+ events across the Middle East, Africa, Asia, North America and Europe, this training course will be led by senior PR professional John Rynehart from Four Communications, who has almost 20 years’ international and local experience in PR and journalism. The session will also feature a Q+A with a practicing UAE exhibition trade journalist and a presentation from veteran exhibition director Ray Tinston of dmg events.

Course objectives: 

Participation in this course will help you gain skills and knowledge on:

  • What is PR today
  • Understanding the UAE media landscape
  • Discovering a typical day in a UAE newsroom
  • How to perfect your pitch to a journalist
  • Ways of presenting a story to media
  • Exhibition PR campaign model
  • Leveraging social media
  • Managing media at an exhibition
  • Exhibition PR best practice and what to avoid

Training level: Introductory: applicable to anyone working in the exhibition space who would like to better understand how to make an impact at an exhibition through PR

To enrol in this course, please register online or email

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Lead Facilitator: John Rynehart

John has almost 20 years’ experience as a journalist and communications professional, working in Australia, the UK and the Middle East. As the Deputy Managing Director for Four Communications, one of the fastest growing PR agencies in the Middle East, John provides strategic communications support for a large number of clients across the private and public sector with a well-developed expertise in media liaison, developing and implementing international communication plans and managing high profile media and promotional events. He has also worked across a number of sensitive and issues-related topics that have required reputation management.

John’s professional background is in the sports and health services industries, and he has handled clients in law, tourism, leisure, education and hospitality. John has particular strengths in providing event-specific PR support for business-related events, having worked on a number of trade shows in the UAE including Cabsat, World Art Dubai and Careers UAE, along with other large-scale exhibitions such as the Dubai International Motor Show and Gulfood.

Speaker: Ray Tinston

Originally from Cape Town, Ray started his career in hospitality at Three Cities Hotels and then City Lodge Hotel Group before emigrating to the UK where he switched career to the exhibition industry in 2000.

Ray has worked with some of the world’s largest organisers and venue operators in Europe, the Middle East, Asia and Africa and is currently employed as Portfolio Director, Hospitality – Events & Exhibitions at DMG (Daily Mail & General Trust) Events Middle East, Asia and Africa. Additionally, Ray owns his own selective consultancy business which undertakes consultancy work for Tourism Authorities, Convention Bureaus, Congress Organisers, The UAE and Qatar Olympic Committees and Venue Owners/Operators (including hotels).

Ray is a commercially driven, focused motivator of a large team of high performance individuals and who prioritises the happiness and wellbeing of his team which ultimately benefits their customers. More information on Ray, references and endorsements can be found here: 

Accreditation: MEPRA is currently working with the UK’s Chartered Institute of Public Relations (CIPR) on establishing a partnered Continuous Development Program (CPD). This course will be recognised within the CPD framework and count towards becoming a CIPR and MEPRA Accredited Public Relations Practitioner. The CPD Framework will be launched in Q3 2017.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    Exhibition PR 101

    John Rynehart
    Deputy Managing Director, Gulf, Four Communications
  • 9:30 - 4:30
    Exhibition PR 101

    Ray Tinston
    Portfolio Director, Hospitality - Events & Exhibitions, DMG

Sponsors and partners

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Bookings are closed for this event.