Handling the Media in a Crisis (Delivered in Arabic)

Handling the Media in a Crisis is a Two days advanced-level crisis media communication course. It covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event.

Training Workshops#MEPRAAcademy

ISOC Professional Training LLC, ISOC Professional Training LLC, Dubai

AED4,200 for MEPRA member
AED7,950 for Non Member

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You will learn to activate crisis systems quickly, develop positioning on the fly, take charge of the news media, and manage the online space. Training includes videotaped crisis TV interview coaching.

This course covers the following modules:

  • Seizing the golden hour
  • Crisis positioning
  • Online crisis communication
  • Crisis media engagement

Course outline

The Golden Hour

This module covers how to seize the opportunities and set the agenda in the crucial early moments after a crisis event.

  • Enabling factors for rapid response
  • Realities of crisis response: prioritisation
  • Integrating communication with operational responses
  • Holding statements and social media
  • Crisis Positioning

This module covers how to create and deploy effective and appropriate core messaging for negative news events.

  • Universal principles of crisis messaging
  • Proforma positioning
  • Techniques for rapid message development
  • Message development workshops
  • Handling the Media

This module covers how to engage with the press in the high-pressure scenario of a reputational crisis

  • How journalists cover crises
  • Understanding crisis story templates
  • News dynamics in a crisis
  • Crisis media workshops
  • Crisis Media Interviews

This module consists of best practice briefing followed by individual practice and coaching in simulated on-camera crisis interviews.

  • Crisis media training
  • Handling difficult questions and high-pressure interviews
  • Media interviews under pressure
  • Role play practice


MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

To enrol in this course, please register online or email community@mepra.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Please note that there are no cancellations & refund upon confirmation.



Location of event:

ISOC Professional Training LLC
605 Building 4
Emaar Business Park, The Greens
PO Box 185486, Dubai, UAE

click here for location map

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Bookings are closed for this event.