KSA MEPRA Leadership Majlis

Bringing together senior communication leaders from across the region to uncover the industry’s biggest challenges, trends and opportunities.

Leadership Majlis#MEPRAConnect

Hyatt Regency Riyadh Olaya, Riyadh, Riyadh


 

MEPRA hosted its first Leadership Majlis in Riyadh, Saudi Arabia this October. The communications leadership conference explored how professionals can remain relevant in a time of change for the industry and included speakers from The Red Sea Development Company, Arab News, SAUDIA, UK Government, Ras Al Khaimah,Government Media Office, Arab Network for Communication and Public Relations, IPRA, CARMA, Page Society and more.

The event brought together senior communication professionals from agency, corporate and government sectors to address the industry’s biggest challenges, trends and opportunities. Session topics included shaping international perceptions of Saudi Arabia, exploring the export potential of a Saudi brand, a behavioural approach to government communications, the changing face of modern media to name a few. The event also provided plenty of opportunities to network with the industry’s elite.

This event would not have been possible without the generous support of our partners, ACWA Power, APCO Worldwide, Arab News, CARMA, Four Communications, Guinness World Records, IPRA, Page and SAUDIA.

 

 

Event Photos

(Click here to view more photos)

 

Agenda and speakers

  • 10/21/19 9:45 - 10/21/19 9:50
    Welcome & Introduction

    Jonty Summers
    MEPRA Chair & Managing Director, Hanover Middle East
  • 10/21/19 9:50 - 10/21/19 10:00
    Presentation: A perspective on the communications opportunity for Saudi Arabia

    Faisal Al Zahrani
    Executive Board Member, International Public Relations Association. (IPRA)
  • 10/21/19 10:00 - 10/21/19 10:35
    Panel: Shaping perceptions of Saudi Arabia



  • -

    Steve Bowen
    Director of PR and Communications, The Red Sea Development Company
  • -

    Heba Fatani
    Director General , Ras Al Khaimah,Government Media Office (RAKMO) & former Senior Executive Manager, Corporate Communication, Kingdom Holding Company.
  • -

    Abdulrahman Al-Mofadda
    VP Commercial, Saudi White Cement & Riyadh Cement Company
  • -

    Sultan Al Bazie
    Chairman, Arab Network for Communication and Public Relations
  • -

    Moderator: Mamoon Sbeih
    President MENA, APCO Worldwide
  • 10/21/19 10:40 - 10/21/19 10:50
    Case Study Presentation: The Power of Partnerships - SAUDIA & Formula E

    Fahad Bahdailah
    VP Corporate Communications, SAUDIA
  • 10/21/19 10:50 - 10/21/19 11:05
    Moderated Q&A: Exploring the export potential of a Saudi brand



  • -

    Moderator: Camilla d'Abo
    Consultant and Former Chair, Edelman DABO
  • -

    Moderator: Fahad Bahdailah
    VP Corporate Communications, SAUDIA
  • 10/21/19 11:10 - 10/21/19 12:10
    Morning Break



  • 10/21/19 12:10 - 10/21/19 12:35
    Presentation: The future of the Chief Communications Officers

    Peter Debreceny
    Vice President, International Page
  • 10/21/19 12:35 - 10/21/19 1:05
    Case Study & Presentation: A behavioral approach to government communications

    Anne Donnelly
    Head of Communications, British Embassy Riyadh
  • 10/21/19 1:05 - 10/21/19 1:40
    Panel Session: The changing face of modern media



  • -

    Noor Nuqali
    Senior Correspondent, Arab News
  • -

    Mazen Nahawi
    MEPRA Executive Board Member (Treasurer) and CEO, CARMA & SOCIALEYEZ
  • -

    Muhammad A. Tahlawi
    Public Relations and Media Consultant ,
  • -

    Moderator: Jonty Summers
    MEPRA Chair and Managing Director, Hanover Middle East
  • 10/21/19 1:45 -
    Event Close



  • 10/21/19 2:00 - 10/21/19 3:00
    Networking Lunch