MEPRA Academy: Accessible by Design Research & Approach

Gain knowledge and skills on how to use Accessible by Design Research & Approach with Current Global MENAT’s Managing Director, Peter Jacob

13 days left

AED0 for MEPRA Members

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Every day content is published that’s inaccessible to many. Campaigns are launched that aren’t designed to be inclusive of people of all abilities, such as those with sight, hearing, speech and cognitive impairments.

Over a billion people – one in eight of the world’s population – have some form of disability. With an ageing population, more than 2 billion will need at least one assistive communication, memory or hearing aid in the next 10 years. That’s a significant audience to exclude by default or by design.

Not only do we have a moral duty to change this, it makes obvious commercial sense for our clients too. We’re potentially excluding customers with a collective buying power of $8 trillion globally.

Join Current Global’s London and Dubai teams to talk about the how the Middle East communications industry can use its Accessible by Design guidelines and toolkit, the free resources available and get some simple hints and practical tips to get started in producing your own accessible content.


Peter Jacob, Managing Director of Current Global MENAT

Located in Dubai since 2016, Pete has over 25 years’ experience across the communications mix and has spent his career leading, co-ordinating and executing international campaigns for large organizations in the private and public sectors across the Middle East, Europe, UK and Africa. He specialises in driving strategic multi-channel campaigns, often involving the buy-in of multiple diverse stakeholders, to generate impactful results, developing audience-driven messaging, brought to life through an integrated communications approach, across internal and external channels. 

Pete is the senior client lead on a range of multi-market and integrated programmes and also serves as one of Current’s senior facilitators. He has worked with the likes of First Abu Dhabi Bank (FAB), Dubai Holding Entertainment, Five Guys, Mastercard, IBM, Celgene, GM, Jumeirah Group, FIFA, GSK, Johnson & Johnson, Nespresso, SABIC and Aramco.

Specific areas of expertise include narrative, messaging and storytelling development, media and presentation training as well as creative and campaign ideas development. Pete previously led new business across EMEA for Weber Shandwick based in London, also helping establish the B2B practice. He started his career at technology agency, LEWIS PR, before joining Brands2Life. Prior to Weber Shandwick he headed up sales and marketing efforts across 11 EMEA markets at Text 100.

Date & Time

Date: Wednesday, 13th March 2024
Time: 12:30pm – 1:30pm GST (Dubai)


This workshop is hosted online via Zoom


This workshop provides 5 CPD points for CIPR account.

Register now