MEPRA Academy: Mastering Press Releases for UAE Media (English)

Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist Jennifer Bell, will guide you through how a newsroom works, what journalists expect in a press release, and provide techniques to help secure media coverage.

Training Workshops#MEPRAConnect
112 days left

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED800 for Members
AED1,600 for Non-Members Ticket

Register now

This is a practical workshop where you will learn how to develop effective writing skills and gain insights from a practicing journalist who has worked across several national and regional top tier titles.

Course objectives:
Participation in this course will help you gain skills and knowledge on:

  • UAE English media – a typical day in a print newsroom and when to pitch
  • How to write a press release that cuts through the clutter
  • Ways of presenting a story to media

Training level: Introductory

To enrol in this course, please register online or email
For any additional inquiries, please call Sabrina De Palma, our Executive  Director, on +971 55 5318 920

Facilitator: Jennifer Bell is a British-trained, award-winning international correspondent trained to the highest level in the UK. She has ten years industry experience and is a former senior journalist and a senior national editor for The National newspaper. Jennifer, who is now a freelance journalist, contributes to many top tier titles across the region including, Gulf News, Arab Weekly, Arabian Business, Arabian Business Qatar, The Business Voice, Life 360, Middle East Health, Business Benchmark, and commissions for UK titles such as a special reports for The Telegraph. She also compiles editorials for WorldSkills Abu Dhabi and WorldsSkills International, Dubai Cares and United Arab Emirates University (UAEU).

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Register now

Ticket Type Price Spaces
Members AED800.00
Non-Members Ticket AED1,600.00