MEPRA Academy: Social Media 102 – Dubai

This course will help participants master how to integrate social media into a communications strategy to add real value, and how it can be used to support media relations, events, stakeholder relations and internal communications.

Training/Workshop#MEPRAcademy

Intercontinental Hotel Dubai Marina, Bay Central، Dubai Marina - Dubai, Dubai

AED1,500 for Members
AED2,500 for Non-Members Ticket

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This course will help participants master how to integrate social media into a communications strategy to add real value, and how it can be used to support media relations, events, stakeholder relations and internal communications. Participants will discover the essential elements of social media governance and how to introduce best practice policy into an organisation while also learning some advanced social media tools that can be used for insight, data gathering, analysis, content creation and management.

The course is full of practical tips and tools that will help you deliver better results. You’ll learn from best practice case studies and understand the essential elements of social media governance. Through this course, you will discover advanced social media tools used for insight, data gathering and analysis, content creation and management.

Course objectives: 

Participation in this course will help you gain skills and knowledge on: 

  • The role of social media in public relations including best practice case studies
  • Integrating social media into communications strategy
  • How insight and analysis is essential to successful social media activity
  • Social media governance, management and best practice

Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Academy Director, on +971 55 5318 920

Facilitator: Stuart Bruce FCIPR

Stuart has earned an international reputation as a pioneering thinker and doer in modernised public relations and corporate communications and is the founder and principal of Stuart Bruce Associates, an independent international agile management consultancy. It provides strategic counsel, training and mentoring for companies and governments around the world including Europe, the Middle East, the USA, Asia Pacific, India, Russia, Ukraine, Kazakhstan and Africa.

He is a regular international conference speaker, PR industry awards judge and media contributor including the Davos World Communication Forum, Al Jazeera, BBC, PRWeek and The Guardian.

Stuart is a co-author of several public relations and social media books and was one of the world’s first PR bloggers and stuartbruce.biz is still one of the world’s top-ranked PR blogs. Stuart is an official trainer for the Chartered Institute of Public Relations and the Institute of Internal Communications and also teaches the CIPR Professional Diploma.

Before founding Stuart Bruce Associates, he was the co-founder and managing director of one of the UK’s first digital PR consultancies and in less than three years grew it into an award-winning PRWeek Top 150 consultancy.

His client experience includes Unilever, HSBC, PayPal, Carlsberg, Philips, Siemens, Bank of England, NHS, Bayer, Tourism Ireland, the International Air Transport Association, the European Union, the European Parliament, Sony Mobile, Discovery Channel, Malaysian Institute of Management, Human Resources Development Fund of the Kingdom of Saudi Arabia and the Kazakhstan Media Centre.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.

Agenda and speakers

  • 9:30 - 4:30
    Social Media 102

    Stuart Bruce FCIPR

Register now

Ticket Type Price Spaces
Members AED1,500.00
Non-Members Ticket AED2,500.00