MEPRA Academy: The Blueprint for a High-Value Agency

Objectives

✓  Determine your current agency value, and develop value-targets
✓  Understand the key components that create a high-value agency
✓  Compare the financial impacts of selling vs keeping your agency
✓  Know when to keep and when to sell

Craig will also share his experience in building a highly valuable agency and selling to WPP, and why he should have kept the business.

Facilitator

Craig Rodney, Founder of The Agency Coach

Craig Rodney is a marketing agency coach, with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig started a technology-focused public relations agency that merged and eventually morphed into Cerebra, Africa’s largest social media marketing agency. In 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited.

After a year of mental and emotional recovery, Craig was drawn back into the agency space when he was approached by a small agency asking for help. Since then, Craig has coached over 100 agencies worldwide, many through their own exits.

In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program is focused on helping agency owners drive immense value into their businesses before exiting and makes agency owners want to keep their businesses.

Date & Time