MEPRA Academy: Your Strategic Choice: Tick-Box or True? An insight into the various approaches to PR strategy.

Learn with Acorn Strategy’s Head of PR and Strategic Communications about insight into the various approaches to PR strategy.

Workshop#MEPRAWorkshop
16 days left

AED0 for MEPRA Members

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Facilitator

Jason Gallucci, Head of PR and Strategic Communications, Acorn Strategy 

Jason has enjoyed a career spanning 30 years at the forefront of integrated communication and during that time he has been the Managing Director of 6 agencies and worked with clients ranging from Coca Cola to The Royal Commission of AlUla. As a strategist and creative, Jason’s expertise is in creating unusual brand experiences that act as communications catalysts. His award-winning campaigns have included everything from launching the world’s first augmented reality CV (for CW Jobs), a waterproof novel (for Radox), the first 3D concert (Becks), writing a pop song in 24 hours (with Maroon 5 for Coca Cola) based on live twitter feedback and even creating a haunted house in Dubai (for Syfy Channel). He first moved to the UAE in 2017 as MD of Edelman Brand and then TBWA Ketchum before returning to the UK during the pandemic.  Despite living in the Cotswolds, he continued to work in the Middle East with clients such as Neom and MISK. He returned to Dubai on March 24 as the Head of PR and Strategic Comms at Acorn Strategy.

Date & Time

Wednesday 1 May 2024, 12:30PM – 2:00PM GST

Location

This workshop is held online via zoom.

Accreditation

This workshop provides 5 CPD points for CIPR account.

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