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Operating on a global scale presents organisations with tremendous business opportunities across different continents and regions. However, for Corporate Communications teams, this expansion brings unique challenges. Their task is to build and safeguard the brand, unify its story, and do so efficiently and effectively. Yet, diverse regions and countries entail variations in language, habits, and approaches, not to mention the complications of different time zones. While these are just a few examples, the list goes on.
During the event, Reem Alhammadi, Senior Communications Officer at Emirates Global Aluminium (EGA), will share her insights and experiences on effectively building a brand across diverse regions by tailoring content to local needs. Furthermore, Robin Kleine, Head of Customer Success Management at Presspage, will draw on her expertise in advising enterprises on content publication and distribution across continents, countries, and regions. She will provide valuable tips, tricks, and highlight how software can streamline these processes
This MEPRA-hosted event is dedicated to knowledge sharing and learning from industry peers. We encourage your participation and invite you to engage by asking questions.
This course is worth 5 CPD Points.
Reem Abdulraheem Ali Ebraheem Alhammadi, Senior Corporate Communications Officer & Corporate Affairs at Emirates Global Aluminium
Reem manages internal and external communication, in addition to overseeing the planning and integration of digital marketing and social platforms. She drafts the media statements, answer media inquiries, and compile publications. In addition to supporting with planning and content related to external events, company’s official website, company-owned social media channels, and press conferences. She organise operational site visits and manage internal events planning.
Robin Kleine, Head of CMS at Presspage
During her studies, Robin ventured into the world of Corporate Communications, gaining valuable experience at the PR agency De Issuemakers. In 2014, she joined the Marketing Communications team at the EYE Filmmuseum in Amsterdam, taking on the responsibility of promoting and communicating their exhibitions. After embarking on a transformative world trip, Robin found herself at Presspage, where her exceptional understanding of client needs propelled her to a managerial role overseeing the Customer Success Managers. With unwavering dedication, Robin continues to leave her mark in the field of Corporate Communications, inspiring others with her commitment, talent, and thirst for growth.
Date & Timings
14th of June,2023 12:30 PM – 2:00 PM GST
Hosted via Zoom