Communication Measurement is Impossible Without Objectives

In my role as Director of Strategy, I am regularly asked for advice on the best way to measure and report on the success of communication activities. Measurement is just one of many important elements that goes into a strategy, and after researching and writing my MSc thesis on communication measurement, I am somewhat of an expert in the subject. I have a few thoughts on measuring communication that I’d like to share with you.


Spend more time talking about others than yourself.

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Mentorship program

This initiative aims to give students and junior communication professionals the opportunity to learn how to be successful in public relations from more experienced professionals.

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2013 MEPRA Student Chapter Report