• AUD Graduate represents UAE at Cannes Lions Festival

    Each year, Motivate and Motivate Val Morgan, the Official UAE Representative of the Cannes Lions International Festival of Creativity, nominates one student to attend the Roger Hatchuel Academy - part of the Festival. This year, Reem Al Ani from the American University in Dubai (AUD) has been selected to represent the UAE at the prestigious Academy, which will be held during the Cannes Festival in France in June 18-25. Continue reading

  • Deliveroo Re-signs TOH PR for UAE Brief

    Dubai, 20 June 2016: The highly successful London start-up Deliveroo re-signs with TOH PR as their strategic public relations partner in the Middle East. After a successful six months since launching in Dubai in November 2015, Deliveroo is now planning further expansion both globally and across the Gulf in order to take advantage of a fast-growing and exciting period for the food delivery market. Continue reading

  • Grayling has won ‘Newcomer Agency of the Year’ at the African Excellence Awards

    Grayling is using Dubai as a hub to expand their footprint into Africa with their office in Nairobi set up in 2015, and are hence redefining the model of communications altogether. Continue reading


    TOH PR is pleased to announce its appointment as communications agency for Majid Al Futtaim Fashion following a competitive pitch process. Majid Al Futtaim Fashion brings world-class fashion and retail brands to the region, with more than 135 stores across the Middle East and North Africa. The brief is to offer strategic and tactical communications […] Continue reading

  • Hotwire Grows into Middle East through Exclusive Partnerships with Active D.M.C

    UNITED ARAB EMIRATES, Dubai – April 12th, 2016 Hotwire PR, the global PR and communications consultancy, has announced that it has entered into an exclusive co-branded partnership with Dubai based Active (Digital. Marketing. Communications). The agreement sees Hotwire extend its global network of offices to twelve and is part of its strategy to offer clients pan-regional communications support and global opportunities for its staff. Active D.M.C becomes the second of Hotwire's global network of affiliates to join its exclusive co-branded partnership scheme, following on from Amsterdam based Yellow Communications. Continue reading

  • AUD Holds 5th Annual School Sports Challenge ~ Grants St Mary’s Catholic School Dubai Athletics Scholarship

    The American University in Dubai (AUD) organized its fifth annual School Sports Challenge (AUD SSC) day held under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Mohammed bin Rashid Al Maktoum Foundation and President of the UAE National Olympic Committee, and sponsored by Choueiri Group this past weekend. The multisport festival took place on Friday, February 19, 2016, featuring boys’ and girls’ school teams and individual athletes from 23 different high schools across the UAE, who competed in Soccer, Basketball, Volleyball, Swimming, Cross Country and Tug of War.  Continue reading

  • Edelman signs Bidaya as official representative in Jordan

    Edelman, the world’s largest public relations firm, has signed Bidaya Corporate Communications as its exclusive affiliate in Jordan, making it an official representative of its global network in the country. Bidaya specialises in public relations and event management across 12 sectors, including investment; real estate and banking; energy and mining; tourism, hospitality and leisure; education; […] Continue reading

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Mentoring Programme

MEPRA’s Mentoring Programme matches experienced senior communication professionals with communication practitioners in the Middle East in the early stages of their career for a period of 12 months.

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