Xperia XZ Premium available now in red – ‘Rosso’


If you want a splash of colour to spice up your life then you’re in luck, the award winning Xperia XZ Premium will be available in opulent red, chicly named ‘Rosso’ – and you only need to wait a week to get your hands on it.

Grabbing headlines since its launch earlier this year, XZ Premium has blown people away the world over with its advanced features including the first 4K HDR display on a smartphone, innovative Motion Eye™ camera offering Super slow motion video recording. You can now get all of this wrapped in a stunning red with Xperia XZ Premium Rosso.

The rich, vibrant red is the perfect match for the sophisticated technology it encapsulates. It will set you apart from the crowd and make your smartphone be the centre of attention, both with its looks and its innovative features.

XZ Premium Rosso will be available starting from end of October at select stores and it will be priced:

– SAR 2,499 in KSA

– AED 2,699 with a gift voucher in the UAE.



Notes to editors:

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative smart products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information:


1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The homescreen may appear different in your product. Some features may not be available in your country or area.

“SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks are the property of their respective owners. Additional information regarding trademarks may be located on our website at:


For more information please contact:


Havas PR Middle East

+971 – 4 – 455.6000

Kevork Movsessian




Georges Geagea



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