This section brings together a wide range of resources from multiple events and resources. Click here to contribute resources >
Sang Lee , Raya Hamad Alsereidi and Samar Ben Romdhane * College of Mass Communication, Ajman University, Ajman P.O. Box 346, United Arab Emirates; s.lee@ajman.ac.ae (S.L.); 202020275@ajmanuni.ac.ae (R.H.A.)* Correspondence: s.benromdhane@ajman.ac.ae... Case studies
Normally, my reaction to most listicles that begin with ‘XX tips for…’ is to immediately scroll on. Especially when in the increasingly weird world of engaging online content, some of... Case studies
Being together without getting together – is this possible now? We proudly present our new categories for online records – giving you hundreds of possibilities to engage with consumers, audiences, fans, colleagues,... Case studies
The latest insights from behavioural science help us understand how people actually think and act in real life – and how we can influence this, whether in times of crisis,... Case studies
H+K Strategies’ Emily Cope-Smith delivered a presentation on their multi-award winning campaign ‘GOSHxSuperhope’ which gave children a real superhero boost to help with their cancer battle whilst also creating inspirational content that could be shared with the world to showcase GOSH hospital’s emphasis on patient care. View the presentation here. Continue reading➦
TBWA\RAAD’s Monisha Mirchandani delivered a presentation on their multi-award winning campaign ‘Art Gap’. In this campaign, Standard Chartered championed gender pay equality. A global study concluded works by women artists sell for 47.6% less than those by men. In response, 19 women artists intentionally left 47.6% of their canvas incomplete to highlight this pay gap & captured... Continue reading➦
This is the case study that won the Gold at the 2016 Middle East PR Awards for Memac Ogilvy and Nestle. Please find the presentation, podcast, campaign video and a short clip explaining why it's so awesome! Continue reading➦
Here are the public submissions from Streamline Marketing Group and Four Communications, winners of the Gold Award in the Business-to-Business category, which was sponsored by Impact Hub Dubai. Streamline presented their case study at our MEPRA Connect event in Dubai on January 25, 2017. #Podcast #Presentation #SubmissionVideo Continue reading➦
Thank you so much for joining us last Wednesday - please find the podcasts, presentation and Q&A from our seminar. Continue reading➦
For our members only! Please see here the presentations and audio podcasts from last week's MEPRA Connect on Financial Services and Media Relations. Find out about Noor Bank, Souq.Com, National Bonds and more! Continue reading➦
A Glimpse into the Future of Tech Research
Changes from the original Barcelona Principles 2010 to the Barcelona Principles 2015 Research
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement. Research
H+K’s new report - The Reputation Index – draws on unique research undertaken in collaboration with YouGov, the global opinion research firm. In addition to examining the importance that senior... Research
Do you think the public relations industry in the Middle East is creative enough? Here's a great study by The Holmes Report and NowGoCreate that looks into creativity in the public relations industry, its situation and challenges. Continue reading➦
Alex Malouf from P&G and the MEPRA Board shares some insights into Influencer Marketing at the MEPRA Connect in Ras Al Khaimah. Guides and toolkits
We are pre-announcing our events calendar early in the New Year and calling for speakers. This is a short guide to the kinds of events that we are looking to... Guides and toolkits
Thank you so much for joining us last Wednesday - please find the podcasts, presentation and Q&A from our seminar. Guides and toolkits
Changes from the original Barcelona Principles 2010 to the Barcelona Principles 2015 Guides and toolkits
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement. Continue reading➦
Krikor Khatchikian is the PR Director for GREY Doha and has kindly offered his perspectives on PR in general, and Qatar specifically. If you would like to connect with Krikor, feel free to email him at krikor.khatchikian@greydoha.com. Continue reading➦
Have you ever heard of the Barcelona Principles? If yes, could you name all seven of them? A recent survey by Gorkana Group shared at the International Association for the Measurement and Evaluation of Communication (AMEC) Annual Conference showed that less than 50% of the 587 communications practitioners surveyed knew about the principles... Continue reading➦
Did you ever hear a word at the office and wondered what it meant? Here's a great list published by the Chartered Institute of Public Relations (CIPR) of commonly used words in public relations and what they mean. Continue reading➦
Click here to watch the video. Click here to view the presentation. Presentations
A recap of the February 26 2019 MEPRA Breakfast Seminar led by Noha Wagih Bashir of Facebook Dubai, written by Elías Jabbe. It features best practices for Instagram Stories as... Presentations
Alex Malouf from P&G and the MEPRA Board shares some insights into Influencer Marketing at the MEPRA Connect in Ras Al Khaimah. Presentations
Fahad Al Qahatani was our opening speaker at our MEPRA Connect meeting in Ras Al Khaimah last week. Here you will hear his recommendations for preparing for crisis situations. Continue reading➦
MEPRA is proud to partner with Secret PR to support the PR Pressure conference on March 1 at the Arjaan Rotana, Dubai Media City. Kindly find podcast, video and slide-deck explaining why you should attend. Continue reading➦
This is the case study that won the Gold at the 2016 Middle East PR Awards for Memac Ogilvy and Nestle. Please find the presentation, podcast, campaign video and a short clip explaining why it's so awesome! Continue reading➦
Here are the public submissions from Streamline Marketing Group and Four Communications, winners of the Gold Award in the Business-to-Business category, which was sponsored by Impact Hub Dubai. Streamline presented their case study at our MEPRA Connect event in Dubai on January 25, 2017. #Podcast #Presentation #SubmissionVideo Continue reading➦
Thank you so much for joining us last Wednesday - please find the podcasts, presentation and Q&A from our seminar. Continue reading➦
Here are the presentations from June 1 MEPRA Connect in Ras Al Khaimah featuring expert opinions from LinkedIN, Hill+Knowlton Strategies and from our MEPRA Board - Simon Buerk of Blue Rubicon. Members only! Any problems logging in, please email community@mepra.org. Continue reading➦
This year will see the launch of the UN's Sustainable Development Goals and PR practitioners around the world are being enlisted to ensure these essential objectives are met by 2030. Infographics
Here's a great infographic published by the PR Newswire that illustrates how communications view modern public relations. You won't be surprised to find words like digital, engaging and complex in... Infographics
Alex Malouf from P&G and the MEPRA Board shares some insights into Influencer Marketing at the MEPRA Connect in Ras Al Khaimah. Podcasts
Fahad Al Qahatani was our opening speaker at our MEPRA Connect meeting in Ras Al Khaimah last week. Here you will hear his recommendations for preparing for crisis situations. Podcasts
Hear the opinions of Shahzad Sheikh, Editor-in-Chief, Motoring Middle East; Ross Bethel, Director of Strategy, Cicero & Bernay; Justin McGuire, CEO, MCG Associates; Grant King MBA, Director of Communication and... Podcasts
MEPRA is proud to partner with Secret PR to support the PR Pressure conference on March 1 at the Arjaan Rotana, Dubai Media City. Kindly find podcast, video and slide-deck... Podcasts
This is the case study that won the Gold at the 2016 Middle East PR Awards for Memac Ogilvy and Nestle. Please find the presentation, podcast, campaign video and a short clip explaining why it's so awesome! Continue reading➦
Here are the public submissions from Streamline Marketing Group and Four Communications, winners of the Gold Award in the Business-to-Business category, which was sponsored by Impact Hub Dubai. Streamline presented their case study at our MEPRA Connect event in Dubai on January 25, 2017. #Podcast #Presentation #SubmissionVideo Continue reading➦
Thank you so much for joining us last Wednesday - please find the podcasts, presentation and Q&A from our seminar. Continue reading➦
For our members only! Please see here the presentations and audio podcasts from last week's MEPRA Connect on Financial Services and Media Relations. Find out about Noor Bank, Souq.Com, National Bonds and more! Continue reading➦
MEPRA’s largest ever State of the Industry Survey was launched in Abu Dhabi by Board Members Ray Eglington and Simon Buerk. We also welcomed presentations from Weber Shandwick and APCO Worldwide. Enjoy! Continue reading➦
For the first time, MEPRA is conducting a survey of attitudes to communications in the region. This is an invitation-only study, for heads of agencies or in-house departments, and other senior industry practitioners. Continue reading➦
MEPRA is proud to partner with Secret PR to support the PR Pressure conference on March 1 at the Arjaan Rotana, Dubai Media City. Kindly find podcast, video and slide-deck... Videos
This is the case study that won the Gold at the 2016 Middle East PR Awards for Memac Ogilvy and Nestle. Please find the presentation, podcast, campaign video and a... Videos
Here are the public submissions from Streamline Marketing Group and Four Communications, winners of the Gold Award in the Business-to-Business category, which was sponsored by Impact Hub Dubai. Streamline presented... Videos
ADNOC has kindly shared their Back-to-Office Guide & content in hopes that it provides MEPRA members with some helpful guidance around their own plans and activities. ADNOC Welcome Back Employee... COVID-19 Resource Hub
Contributed by: Hilmarie Hutchison, CEO of Matrix Public Relations. The dreaded COVID-19 pandemic has affected everyone in one way or another. Businesses, just like individuals have suffered immensely more so... COVID-19 Resource Hub
The 15th episode of the brief features interviews with Siemens Energy China SVP & Head of Communications Fred Duan and APCO Worldwide Shanghai Managing Director Jeff Astle addressing how they prepared... COVID-19 Resource Hub
Contibuted by: Hanisha Lalwani, MEPRA Youth Board Vice President and Marketing Manager MEA, PageGroup. Between April 1 and May 20, I co-organized 11 webinars for Michael Page Middle East and... COVID-19 Resource Hub
MEPRA x Re:Set hosted a dialogue on how companies can create and develop wellness and mental health support practices for employees. With the mental health challenges COVID-19 has brought, people have been more anxious, stressed or are feeling a sense of loss. This webinar addresses these topics and looks at tangible solutions on what employers... Continue reading➦
MEPRA announced the launch of a Workplace Wellness Programme today in response to the results from its recent survey, which revealed more than a third of industry professionals feel they are not well supported by companies with regards to their health and wellbeing. The survey, which polled 108 MEPRA members, also revealed that 45% of... Continue reading➦
– Offering combines organisational consulting with public health expertise and issues management – Dubai, UAE – May 11, 2020 – United Minds, Weber Shandwick’s management consultancy specialising in organisational transformation, announced a new Workforce Re-entry offering to help CCOs, CHROs, pandemic response leads and their teams re-set and re-integrate employees into the workplace as businesses... Continue reading➦
The latest insights from behavioural science help us understand how people actually think and act in real life – and how we can influence this, whether in times of crisis, business as usual… or even pandemics. Key topics to be discussed include: *Introductory understanding of behavioural science and why it’s so important in communications *Ability... Continue reading➦
For more than two decades, Jumeirah has been at the forefront of taking hospitality to new heights. We were there with you then, and we are here with you now. As we spend our days at home with loved ones, there’s no better time to get in the kitchen and be inspired by the culinary... Continue reading➦
With the gyms and fitness centres across the UAE currently closed, Jumeirah wants to inspire you to stay healthy and fit by following a few simple steps at home. These exercises from The J Club Director Of Fitness – Jamie Moore, have a range of benefits; from burning fat, enhancing bone, joint and muscle strength... Continue reading➦