Home Knowledge Resource 45 words every PR professional needs to know

45 words every PR professional needs to know

resources By Liezl Guipetacio | Posted on November 29, 2014

Did you ever hear a word at the office and wondered what it meant? Here's a great list published by the Chartered Institute of Public Relations (CIPR) of commonly used words in public relations and what they mean.

https://ww2.distek.com/blog/mbsd-data-dictionary/

Read full article with definitions here.

  1. Above the line
  2. Below the line
  3. Blog
  4. Brand
  5. Brief
  6. B2B (Business to Business)
  7. B2C (Business to Consumer)
  8. Community Relations
  9. Consultancy
  10. Copy
  11. Copywriting
  12. Corporate identity
  13. Corporate Communications
  14. Corporate Social Responsibility (CSR)
  15. Crisis Management
  16. Embargo
  17. Environmental Communications
  18. E-PR/Online PR
  19. Evaluation
  20. Fast Moving Consumer Goods (FMCG)
  21. Fees
  22. Financial PR
  23. Fundraising/Sponsorship
  24. Healthcare Communications
  25. In-House Magazines/Newsletter
  26. In-House
  27. Internal Communications
  28. Marketing communications (marcomms)
  29. Media/Presentation Training
  30. Media Monitoring
  31. Media Relations
  32. News/press release
  33. Pitch
  34. Podcast
  35. Press Release (also known as a News Release)
  36. Print Production
  37. Public Affairs/Lobbying
  38. Public Relations
  39. Publics
  40. Research
  41. Social media
  42. Social Messaging
  43. Spokesperson
  44. Stakeholders
  45. Target market