Do you think the public relations industry in the Middle East is creative enough? Here's a great study by The Holmes Report and NowGoCreate that looks into creativity in the public relations industry, its situation and challenges.
In 2012, The Holmes Report and NowGoCreate launched their annual ‘Creativity in PR’ study. With more than 600 responses, the public relations industry appeared to lack confidence in its creative abilities and the challenges in demonstrating creativity to clients. raising questions about the creative culture that exists within PR firms and communications departments, and exploring how clients rate their PR agencies on creativity. To read the 2013 Creativity in PR report click here.