What makes an award winning campaign: Case in Point

TBWA\RAAD’s Monisha Mirchandani delivered a presentation on their multi-award winning campaign ‘Art Gap’.  In this campaign, Standard Chartered championed gender pay equality. A global study concluded works by women artists sell for 47.6% less than those by men.  In response, 19 women artists intentionally left 47.6% of their canvas incomplete to highlight this pay gap & captured global media attention. 

View the presentation here.