More than ever before, brands in the UAE are searching for ways to meaningfully give back to the community and embrace ‘The Year of Giving’.
PR pros can also expect an increased demand for CSR campaigns following the recent announcement from the Ministry of Economy, which encourages the private sector to have a minimum percentage annually allocated to CSR. A National CSR Index is also in the works to rank entities in the country based on the percentage of their contributions and projects.
Communication professionals need to be equipped to offer the right advice when it comes to CSR strategy, partnerships and campaigns and know how to sensibly promote a brand’s CSR efforts to meet this demand.
In response, MEPRA Academy is offering a full day training course, led by international CSR expert Nicole Malick who will guide participants on how to develop a CSR PR strategy, which enhances relationships, expresses a brand’s values and secures a sustainable mutual beneficial partnership with the community.
For more information or to register, click here.