MEPRA is delighted to welcome Sabrina De Palma to the newly created position of Academy Director. The move supports MEPRA’s commitment to boost investment into training and development and build capabilities of industry professionals across the region, to help navigate the ever-changing communication landscape.
With more than twelve years’ communication experience in agency and in-house roles, Sabrina has previously worked across public relations and marketing strategy with large corporates, national sporting bodies, consumer brands and the not-for-profit sector. Her most recent post was for Hill+Knowlton Gulf as the Head of Health and Wellness, where she also led the training and development program for two years.
In her new role, Sabrina will work closely with the MEPRA board of directors, volunteer leadership and staff to carry forward the Association’s strategic training initiatives and its mission of advancing the industry and its professionals. Through a new and improved curriculum and accreditation model set to be launched later this year, the Academy will seek to provide education and training that is responsive to local industry needs aligned with global standards, and also provide an avenue for continuous professional development at every stage of a practitioner’s career.
It is a fascinating period of change for communication professionals and I am honoured to be part of an organisation that is committed to help navigate the challenges and opportunities that follow. I am passionately committed to building on the success of the MEPRA Academy and ultimately support the advancement of the industry in the Middle East.