Judging process

Judging, confidentiality and publication

  • All judges will sign confidentiality agreements prior to receiving your entries
  • Judges review entries remotely, then work with their fellow judging panelists to nominate their desired shortlist
  • Judges then meet to discuss all of the shortlisted entries. They then vote, via secret ballot for their winner
  • Organizations participating in the judging process are encouraged to enter the awards but will absent themselves from any discussion involving their organization or any organization in which they have an interest
  • The Chairman of the Judges’ decision is final
  • The organizers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark ‘not for publication’

Judging Criteria: Agency of the Year

Operational Excellence

Strong client relationships/servicing

Staff development and retention

Showcase innovation in client service OR in a campaign

 Judging Criteria: Young Communicator of the Year

(Maximum 30 years old by 1st October 2017)

Agency

•      Professional knowledge & competency

In-House

•       Professional knowledge & competency

•       Understanding of client’s business needs/objectives •       Understanding own company’s business needs/objectives
•       Contribution to bottom line •       Managing budget
•       Team player •       Team player
•       Above & beyond call of duty •       Above & beyond call of duty

 What makes a winning entry?

Tell the story – what makes this entry award winning, what challenge did you face? What it a challenge or a standard launch? Who were the audiences, are these clearly defined? Did the solution address the problem? 

Judges are looking for:

•       Strategy

•       Research

•       Planning & break through thinking

•       Execution excellence – Method deployed

•       Results, measurement & evaluation – effective against the original objectives?

–      Budget (can be stated as a ball park)

–      Word count, how you tell the story, clear & concise, is it right for the category? Is this the best work (quality v quantity) has the entry been compiled with integrity and ethical in its submission?

A finalist is deemed to be a submission that scored 60% or more.

Scoring for the winners will be done independently with individual scores being sent to MEPRA’s General Manager.

An average score will be calculated based on the number of judges for that submission (judges will have to recluse themselves where there is a conflict of interest).

The final judging will be split into two teams who will look at five best practice categories plus either the team or individual entries. MEPRA’s General Manager will oversee the process and make partial recordings of the sessions.

 

 

Why become a sponsor?

An opportunity to sponsor the region's leading awards program in public relations:

  • Wider reach
  • Heightened visibility
  • Brand awareness
  • Support in raising industry standards

Download sponsorship guideSponsorship application