Judging process

Judging, confidentiality and publication

  • All judges will sign confidentiality agreements prior to receiving your entries
  • Organizations participating in the judging process are encouraged to enter the awards but will absent themselves from any discussion involving their organization or any organization in which they have an interest
  • The Chairman of the Judges’ decision is final
  • The organizers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark ‘not for publication’

Judging Criteria: Sector & Services + Techniques

Identification of issue & Objective Setting (15%)

  • Was the issue/challenge identified and explained clearly both from a business and communication perspectives?
  • How were the objectives set?
  • Were the objectives relevant to the original challenge/issue?

Research (15%)

  • Was any research done?
  • Was the research adequate & appropriate?
  • Was a variety of data from different sources considered?

Strategy & planning (25%)

  • Was there a clear strategy outlined?
  • What was the rationale behind the strategy?
  • Is the tactical plan reflective of the strategy?

Execution (25%)

  • How faithful was the execution to the original plan?
  • Did you or your team demonstrate capable progressive and creative execution where relevant?
  • What makes the execution of this campaign stand out?
  • How effective were they in overcoming unforeseen challenges?
  • Where influencers were engagement, were individuals stated and whether payment was made?
  • Was any paid media used to supplement the campaign?

Results & Evaluation (20%)

  • What was your evaluation method and why?
  • Please include outputs, outcomes, KPIs and metrics (traditional, digital & social)
  • If relevant, please highlight any challenges you faced in the evaluation process

Judging Criteria: Agency of the Year & In-House Team of the Year

Performance (25%)

  • Delivery – retained clients, project delivery
  • Operations – policies, systems, control
  • Structure – individuals working well together

Client Servicing (25%)

  • Satisfaction – happy, long relationships, praise from clients
  • Systems – procedures, reporting, feedback

Team (25%)

  • Satisfaction of team members, happiness, low turnover
  • Assessment – structured, regular, transparent
  • Development – clear career paths, training,

Overall (25%)

  • Contribution to organization as a whole
  • CSR, community activities
  • Passion for their work, for excellence

Judging Criteria: The Dave Robinson Awards for Young Communicator of the Year (Maximum 30 years old by 1st October 2017) 

Performance (25%)

  • Delivery – projects, activities, within scope, budget
  • Operations – follows policies, systems, controls
  • Structure – individuals working well together

Stakeholder Management (25%)

  • Satisfaction – happy, long relationships, praise from clients
  • Systems – procedures, reporting, feedback

Team (25%)

  • Relationship with co-workers
  • Assessment – from line-managers
  • Development – commitment to continuous learning

Overall (25%)

  • Contribution to organization as a whole
  • CSR, community activities
  • Passion for his/her work, for excellence

TIP: Tell the story – what makes this entry award winning, what challenge did you face? What it a challenge or a standard launch? Who were the audiences, are these clearly defined? Did the solution address the problem?

A finalist is deemed to be a submission that scored 60% or more.

Scoring for the winners will be done independently with individual scores being sent to MEPRA’s General Manager. An average score will be calculated based on the number of judges for that submission (judges will have to recluse themselves where there is a conflict of interest).

The final judging will be split into two teams who will look at five best practice categories plus either the team or individual entries. MEPRA’s General Manager will oversee the process and make partial recordings of the sessions.



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