Research
How the Barcelona Principles have been updated
Changes from the original Barcelona Principles 2010 to the Barcelona Principles 2015
resourcesIntroducing Barcelona Principles 2.0 – Why change was necessary
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.
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The Holmes Report’s Creativity in Public Relations
Do you think the public relations industry in the Middle East is creative enough? Here's a great study by The Holmes Report and NowGoCreate that looks into creativity in the public relations industry, its situation and challenges. Continue reading➦