• The Holmes Report’s Creativity in Public Relations

    Do you think the public relations industry in the Middle East is creative enough? Here's a great study by The Holmes Report and NowGoCreate that looks into creativity in the public relations industry, its situation and challenges. Continue reading

  • More than 100 years of Public Relations

    "Public relations is an exciting and dynamic profession – misunderstood by many, but understood by a great deal more who appreciate individuals who can engage with audiences to deliver results. Public relations requires hard work, long hours, exceptional people skills, years of training and hands-on experience, and sometimes a bit of pure luck to get the job done!" Continue reading

  • What is modern public relations?

    Here's a great infographic published by the PR Newswire that illustrates how communications view modern public relations. You won't be surprised to find words like digital, engaging and complex in the mix. How would you describe modern PR? Continue reading

  • 45 words every PR professional needs to know

    Did you ever hear a word at the office and wondered what it meant? Here's a great list published by the Chartered Institute of Public Relations (CIPR) of commonly used words in public relations and what they mean. Continue reading

  • Success in Public Relations is five characteristics away

    Are you just starting your career in communication? In this article, Matthew Harrington, Global COO at Edelman, discusses the importance of embracing these five characteristics when starting your career in public relations, some of which include curiosity and stepping out of your comfort zone. Continue reading

  • So you need PR… Now what?

    "Your launch story might not make the cover of the Wall Street Journal. This does not mean that your agency isn’t doing their job. Be realistic in your expectations, listen to your agency partner about other opportunities, and be confident that as your campaign builds, that one day you might well be featured in that elusive publication. Public relations can make dreams come true…" Continue reading