• 45 words every PR professional needs to know

    Did you ever hear a word at the office and wondered what it meant? Here's a great list published by the Chartered Institute of Public Relations (CIPR) of commonly used words in public relations and what they mean. Continue reading


    November 23, 2016 @ 3:00 pm - 4:00 pm - The days of mass marketing are over. Targeted communications to niche audiences and understanding what motivates them is critical for communications professionals to engage with their consumers, drive sales and stay ahead of the competition in an increasingly competitive market. So, how can you build data sets to better understand your audience and deliver communication [...] Continue reading

  • #MediaChat with Fida Chaaban and Aby Sam Thomas

    March 23, 2016 @ 7:30 pm - 9:00 pm -

    Join us for our first #MEPRAMedia event of this year, for a sit-down over drinks with Fida and Aby as we talk about the changing face of media, on why the PR industry needs to do more to engage journalists, and why social media is crucial in reaching out to readers (and journalists).

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  • Meet the Media

    February 24, 2016 @ 9:00 am - 11:00 am -

    MEPRA is proud to be collaborating with PR Newswire for our first ‘Meet the Media’ event of 2016. This time we invite three of our friends from Gulf News, The National and Dubai Eye to share their views and opinions on the emerging media landscape. 

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  • MEPRA Connect Dubai – Media Relations & Financial PR

    April 13, 2016 @ 8:00 am - 11:00 am -

    Our monthly breakfast in April will share case studies from the Middle East PR Awards in the Media Relations & Financial Communications Categories. We have invited the winning campaigns for 2015 to create an awesome line-up of case studies and experts!

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  • #MEPRAWebinar: Getting Your Media Relations Right

    November 11, 2015 @ 1:00 pm - 2:00 pm -

    Are you finding it a challenge to pitch your stories and gain the right level of exposure? Do you struggle to understand how best to reach out to the media? 

    As part of MEPRA’s series of online sessions, we taking at look at how communicators can build on their external relations to improve their media relations. We’ll briefly review pitching best practices prior to the launch of our first Media Relations Masterclass later on in November.

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