• Preparing for pandemic risk

    "I was based in Asia and lived through the 2003 outbreak of Sars (Severe Acute Respiratory Syndrome) in Hong Kong. It infected 1,755 people and claimed 299 lives in the city alone. While the impact of Sars was deadly, it was certainly not an event of apocalyptic dimensions. However, the social and economic effects were substantial." Continue reading

  • The Arab crisis facing the Middle East’s public relations industry and what we must do about it

    "If we don’t address the lack of Arab, particularly Gulf, talent in our industry, we will, in effect, become reliant on talent from outside of our region, and we will be caught in a catch-22 situation where we are unable to ensure that communications has a leadership role simply because we don’t understand our audience(s), and we’re unable to communicate effectively with them owing to our lack of cultural, linguistic and societal insights." Continue reading

  • MEPRA Academy: Effective Media Relations Masterclass

    Are you finding it a challenge to pitch your stories and gain the right level of exposure? Do you struggle to understand how best to reach out to the media? Continue reading

  • #MediaChat with Fida Chaaban and Aby Sam Thomas

    Join us for our first #MEPRAMedia event of this year, for a sit-down over drinks with Fida and Aby as we talk about the changing face of media, on why the PR industry needs to do more to engage journalists, and why social media is crucial in reaching out to readers (and journalists). Continue reading

  • Meet the Media

    MEPRA is proud to be collaborating with PR Newswire for our first 'Meet the Media' event of 2016. This time we invite three of our friends from Gulf News, The National and Dubai Eye to share their views and opinions on the emerging media landscape.  Continue reading