MacLean Brodie

Chief Executive Officer, MSL Middle East

MacLean’s career in communications has spanned more than 15 years, with senior roles in Asia and the Middle East. A long-time advisor in strategic communications, MacLean joined MSL from his role as Head of Public Affairs at the Qatar Foundation.

Formerly, he led the Corporate and Public Affairs practice for Ogilvy across the MENA region and managed a substantial public relations practice for Ogilvy Qatar, overseeing clients such as Qatar Tourism Authority, Hamad International Airport, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Sasol, and Doha Forum.

For more than ten years prior, MacLean was based in China, where he anchored Ogilvy China’s Public and Government Affairs practice and built a strong reputation in communications strategy, campaign planning, crisis management, state/location branding, and market entry programs. During his time in China, he worked closely with Emirates Airlines to promote their aviation and aero-political affairs agenda and was instrumental in launching Dubai Week in China.

Further client roles include experience in health innovation with J&J and Janssen Pharmaceuticals, mining with Teck Resources and Rio Tinto, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar Mongolia.