Featured in Campaign Middle East’s ‘Faces to Watch in 2020’ and a MEPRA Dave Robinson Young Communicator of the Year 2021 nominee, Rashmi is a PR and communications specialist with extensive experience advising government, not for profit, corporate, and consumer clients across the Middle East, particularly in the UAE and Saudi Arabia. Her work has also earned several industry accolades along the way.

With over 12 years of industry experience, Rashmi is known for her ability to drive tangible business outcomes through strategic reputation management and communications. She views PR as a business imperative — an essential contributor to organizational growth and resilience, rather than a channel for amplifying success.

A highly versatile professional, Rashmi has built a diverse portfolio spanning leading names such as Dubai Humanitarian, Warner Bros. Discovery, King Faisal Specialist Hospital & Research Centre, Saudi IMO, MERAAS, Facebook, Tetra Pak, VMWare, WHO Foundation, Sankari Properties, Henkel, Landmark Group, VFS Global, Abdul Latif Jameel Motors, Carlsberg, and Aldar.

Now serving as Head of PR for M+C Saatchi Middle East, Her thought leadership on crisis communications was recently recognized by Campaign Middle East, where she was the only featured author to spotlight the importance of humanizing communication strategies during times of conflict.